- Develop a baseline understanding of the potential of new markets derived from the Sanitation Economy.
- Identify opportunity spaces for business.
- Inspire action amongst businesses, regulatory bodies, and other actors needed to develop new markets.
The Sanitation Economy is a robust marketplace of products and services, renewable resource flows, data and information that could transform future cities, communities, and businesses. It presents vast potential for global economic growth and the societal benefits of universal access to smart, sustainable sanitation. It leverages innovative new business models, established businesses with scale and disruptive technologies to transform sanitation systems fit for our common future. This report quantifies the potential size of the Indian market for the Sanitation Economy with market estimates in 3 areas: the Toilet Economy, the Circular Sanitation Economy and the Smart Sanitation Economy.
The Sanitation Economy is smart, sustainable, innovative, cost saving and revenue generating. This study estimates that the Sanitation Economy in India is a business opportunity which could well be worth $32 billion in 2017 and could double to $62 billion by 2021.
This study provides global context for each of the Sanitation Economy areas however, it provides specific market estimates and aims to provide new insights for the India market only. The study’s authors have considered available data from global market assessments and focused in on the share of markets if Sanitation Economy opportunities are considered. The authors have chosen to highlight market estimates specific to the Indian market, which they consider to contain the largest share of the total global market. Tata Strategic Management Group has used a fair mix of primary and secondary research in order to collect data, make appropriate assumptions and thereby estimate the market for the portfolio of products and services in the Sanitation Economy, as available in India. Primary research comprised telephonic interactions with industry experts, officials of municipal corporations and professionals working in the space of sanitation, waste management and healthcare.