{"id":10104,"date":"2023-02-17T22:28:28","date_gmt":"2023-02-17T22:28:28","guid":{"rendered":"https:\/\/ceowatermandate.org\/resilience\/?page_id=10104"},"modified":"2026-01-17T20:58:16","modified_gmt":"2026-01-17T20:58:16","slug":"about-2","status":"publish","type":"page","link":"https:\/\/ceowatermandate.org\/resilience\/what-is-the-wrc\/","title":{"rendered":"What is the WRC"},"content":{"rendered":"
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What is the WRC?<\/h3><\/span><\/div><\/div>[vc_column_text]The Water Resilience Coalition is an industry-driven, CEO-led initiative by the CEO Water Mandate, in partnership between the UN Global Compact and the Pacific Institute. It aims to elevate the mounting crisis of global water stress and its connection to climate change to the top of the corporate agenda and to preserve the world\u2019s freshwater resources through collective action in water-stressed basins and through ambitious, quantifiable resilience goals.<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”94px”][vc_single_image image=”10105″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css_animation=”none” css=”.vc_custom_1677400402916{background-color: #4c6b8b !important;}”][vc_column width=”1\/2″][vc_column_text]\n

Human Problem<\/span><\/h1>\n

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Business Problem<\/span><\/h1>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1676580613120{padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 10px !important;padding-left: 25px !important;}”]1 in 4 people<\/strong> lack access to safe, potable water<\/span><\/p>\n

80% of wastewater<\/strong> discharges are untreated<\/span><\/p>\n

Demand could outstrip supply by 40% by 2030<\/strong><\/span><\/p>\n

Water stress means:\u00a0 increased costs,<\/strong><\/span><\/p>\n

production interruptions, market instability<\/span><\/strong><\/p>\n

By 2050 some regions could see GDP growth<\/span><\/p>\n

rates decline by 6 percent<\/strong> due to water risks.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”35″ css_animation=”none”][vc_column width=”1\/2″]

Our 2030 Amibition<\/h3><\/span><\/div><\/div>[vc_column_text]Following our 2030 Roadmap<\/strong>, we will:<\/p>\n

Achieve positive water impact in over 100 water-stressed basins<\/strong> that support over 3 billion people<\/strong><\/span><\/p>\n

Enable equitable and resilient water, sanitation, and hygiene (WASH) for over 300 million people<\/strong><\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″]

Our 2050 Pledge<\/h3><\/span><\/div><\/div>[vc_column_text css=””]Achieve \u00a0Positive Water Impact<\/strong> in 150 water-stressed basins<\/strong><\/span><\/p>\n

Develop, implement, and enable new strategies for w<\/strong>ater-resilient value chains<\/strong><\/span><\/p>\n

Raise the global ambition <\/strong>on water action<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” css_animation=”none” disable_element=”yes” css=”.vc_custom_1768682736823{background-color: #699cc6 !important;}”][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1768682711242{padding-top: 25px !important;padding-left: 20px !important;}”]\u201cAs a beverage company dependent on water at all levels of our value chain, we have a unique opportunity to develop and support leading solutions to local and global water challenges. We are excited to join the Water Resilience Coalition and, through collective action, scale the work we have underway to build healthy communities resilient to climate change.\u201d<\/span><\/p>\n

\u2013 Bob Gamgort, Chairman & CEO, Keurig Dr Pepper<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”9920″ img_size=”full” css=”.vc_custom_1676471701078{padding-top: 25px !important;padding-right: 10px !important;}”][\/vc_column][\/vc_row][vc_row css_animation=”none” el_id=”2030-roadmap”][vc_column][vc_empty_space]

2030 Roadmap<\/h3><\/span><\/div><\/div>[vc_column_text]To achieve our 2030 ambition, the WRC leverages 4 key strategies that together form our 2030 roadmap:[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none”][vc_column width=”1\/4″][vc_single_image image=”10218″ img_size=”large”][\/vc_column][vc_column width=”3\/4″][vc_column_text]1) SCALING SOLUTIONS VIA COLLECTIVE ACTION<\/strong>[\/vc_column_text][vc_column_text]A single company acting alone cannot de-risk an entire basin. Many companies acting collectively can. Companies in the same basins supporting proven solutions build water resilience at scale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none”][vc_column width=”3\/4″][vc_column_text]2) MULTIPLYING IMPACT VIA INNOVATION<\/strong>[\/vc_column_text][vc_column_text]New technologies and approaches can bring new water solutions. The diverse expertise of our members in collaboration with leading partners can unlock transformative advances.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10219″ img_size=”large”][\/vc_column][\/vc_row][vc_row css_animation=”none”][vc_column width=”1\/4″][vc_single_image image=”10220″ img_size=”large”][\/vc_column][vc_column width=”3\/4″][vc_column_text]3) LEVERAGING OUR INVESTMENTS IN WATER<\/strong>[\/vc_column_text][vc_column_text]Direct funding models are challenging to scale up. Investment vehicles that fund water solutions and provide consistent financial returns can leverage the power of private capital to build water resilience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none”][vc_column width=”3\/4″][vc_column_text]4) STANDARDIZE DATA & MEASURE IMPACT<\/strong>[\/vc_column_text][vc_column_text]Consistent, accessible data on basin health is critical for coordinating collective action and measuring impact. Public diagnostics and continual monitoring help prioritize action and assess results.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10221″ img_size=”large”][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn” el_id=”2050-pledge”][vc_column][vc_row_inner][vc_column_inner]

2050 Vision<\/h3><\/span><\/div><\/div>[vc_single_image image=”9813″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”none” el_id=”collective-action”][vc_column width=”3\/4″]

The WRC-Facilitated Collective Actions<\/h3><\/span><\/div><\/div>[vc_empty_space height=”12px”][vc_single_image image=”10107″ img_size=”full”][vc_row_inner][vc_column_inner width=”2\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″]
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Collective Actions<\/div><\/div><\/div><\/div><\/div>
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Basins<\/div><\/div><\/div><\/div><\/div>
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Countries<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_id=”governance”][vc_column width=”1\/2″]

Governance & Structure<\/h3><\/span><\/div><\/div>[\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”88px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_single_image image=”9814″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_column_text]All WRC members must be signatories of the UN Global Compact.<\/p>\n

Apply to join the UNGC here<\/a>.<\/p>\n

By joining the WRC, member companies likewise endorse the CEO Water Mandate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]CSO Advisory Board<\/b><\/p>\n